Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

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sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Understanding Why Podcasts Work for Nonprofits Aside from gaining access to the millions of podcast fans, employing them as part of your content strategy allows you to: Enhance engagement.

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Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Fortunately, getting started doesn’t have to be complicated.

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Qgiv

NOVEMBER 9, 2023

10 quick tips to craft a stellar nonprofit branding strategy Creating a stellar nonprofit branding strategy takes time and effort but is worth it in the long run. Here are some quick tips to get you started: Start by defining your brand identity. Here are a couple key metrics: Donations : Have your donations increased?

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Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. If you’re venturing into nonprofit video production for the first time, here are four expert tips for how to leverage educational videos to inspire action and create an engaging experience for viewers. Get to know your audience.

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Nonprofits Source

APRIL 15, 2024

Social media. Reach out to supporters with a large social media following and ask them to act as ambassadors for your cause. By taking advantage of more traditional methods as well as leveraging social media and peer-to-peer fundraising best practices, you’ll be on your way to hosting a winning event!

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Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. These could be email, SEO, social media, or paid advertising. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Analyze Performance.

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The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. We’ll use sharing a story in social media posts as our example.

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sgEngage

JANUARY 16, 2024

No matter your role, the following 10 simple fundraising tips are guaranteed to improve your effectiveness. Think creatively here, beyond your social media and real-life friends. Content with a visual element receives up to 94% more views. Hit them up. You know your supporters best and which outlets they use the most.

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Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process.

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Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

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sgEngage

AUGUST 23, 2023

Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Understandable: Your website’s content must be comprehensible to all audience members. Assess website analytics.

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Nonprofits Source

JULY 25, 2023

Ambassadors are the social butterflies of the fundraising world. These are individuals who have social media followings, personal networks, and a huge potential to turn your next fundraising campaign into a success by putting it in front of as many people as possible.

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Whole Whale

JULY 30, 2024

In this article on how to find campaign data in GA4, we will start with reviewing that your tracking is properly established, then we will provide some tips, tricks, and insights for finding campaign data in GA4 itself. social media vs. email marketing). Pro tip, we use spreadsheets to build them in bulk!)

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Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Creating blog content.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). Content Assets: Organizing and Archiving Tools.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.” This helps spread good practices.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive.

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sgEngage

APRIL 18, 2022

Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Hospital websites must comply with accessibility regulations such as Section 508 of the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). Review your website analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Reader Growth : This is content consumption. Photo by Dwinton.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. The tips below are for you. . Great work.

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Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

It also connects the social media technical assistance to results. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Content Curation Primer. View more presentations from Beth Kanter. and storify.

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Whole Whale

JULY 30, 2024

In this article on how to find campaign data in GA4, we will start with reviewing that your tracking is properly established, then we will provide some tips, tricks, and insights for finding campaign data in GA4 itself. social media vs. email marketing). Pro tip, we use spreadsheets to build them in bulk!)

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Analytics Google Campaign Data 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. View more presentations from Beth Kanter. Morning Session.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media. View more presentations from Beth Kanter.

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Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. Engagement with content.

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Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. 7) Never let good data go to waste.

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Nonprofits Source

FEBRUARY 24, 2023

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Publish relevant content that targets specific keyword phrases, such as “pet-care businesses near me” or “top pet-care businesses.” Follow SEO best practices. Leverage third-party integrations.

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Greater Giving

JULY 5, 2024

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. For example, do they prefer visual or auditory content? Use them to guide every aspect of your event planning, from content creation to logistical arrangements.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. The answer is here.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. Register here.

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sgEngage

SEPTEMBER 11, 2023

Get more golfers and sponsors to the green with these insider tips to create buzz and promote the tournament. Tips for Marketing Your Charity Golf Tournament 1. Start with a prompt to create a skeleton sample golf tournament marketing plan that your team can further flesh out with your content, or verbiage for promotional emails.

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Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Then, you’ll build out more granular objectives that relate to the broader goals—for instance, growing your social media following by 10%. social media marketing director).

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