sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much.

Benchmark 87

Benchmark Blackbaud Report Online 87

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 299

Digital Strategy Guide Create 299

Association Analytics

MARCH 13, 2024

Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Analytics 169

Analytics Associations Model Metrics 169

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169

Analytics Marketing Taxonomy Module 169

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Figure 1: Opens and open rate.

Rate 139

Rate San Diego Open Benchmark 139

Bloomerang

APRIL 17, 2024

The problem is that fewer organizations examine patterns and trends from their existing data. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

Data 104

Data Metrics Measure Goal 104

Achieve

SEPTEMBER 5, 2024

However, there is a downward trend in the number of associations that identify as “innovative,” which could forewarn problems retaining that membership in the future. Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Analyze member behavior.

Online 52

Online Associations Metrics ROI 52

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates.

Trend 98

Trend Campaign Fundraising Mobile 98

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Nonprofits Source

MAY 15, 2024

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 336

Twitter Practice Social Media Nonprofit 336

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. This trend is unlikely to change. Let’s translate these trends into tactics. Hopefully we will never repeat 2020. increase in fundraising email revenue.

Online 103

Online Fundraising Benchmark Adwords 103

Association Analytics

NOVEMBER 16, 2021

You can use this combination of data to analyze trends, gauge what members value, predict their behaviors, and take action. For example, if 80% of your data is good quality, you can still identify insightful trends with analytics. Least Engaged Members : Appeal to their specific interests with personalized content.

Analytics 169

Analytics Data Beginner Associations 169

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Understand donors’ giving behaviors. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign. Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofits Source

JULY 2, 2024

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. When creating marketing content, it’s helpful to consider the full journey of your message. Focus on those prospects who are most likely to engage with direct mail or who haven’t responded to digital content in the past.

Marketing 52

Marketing Strategy Registration Channel 52

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content.

email 104

email Marketing Test Mail 104

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift Results email Metrics 97

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? What are your bounce rates, time spent on site, etc? Why is Social Media Data Important? Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Gyrus

SEPTEMBER 20, 2024

These typically include interactive multimedia content, social learning capabilities, and mobile access, ensuring that training is engaging and accessible for all users. Whether employees are working remotely or traveling, they can continue their training uninterrupted, increasing overall participation and completion rates.

Train 52

Train Training System Benefit 52

Gyrus

SEPTEMBER 20, 2024

These typically include interactive multimedia content, social learning capabilities, and mobile access, ensuring that training is engaging and accessible for all users. Whether employees are working remotely or traveling, they can continue their training uninterrupted, increasing overall participation and completion rates.

Train 52

Train Training System Benefit 52

Gyrus

SEPTEMBER 20, 2024

These typically include interactive multimedia content, social learning capabilities, and mobile access, ensuring that training is engaging and accessible for all users. Whether employees are working remotely or traveling, they can continue their training uninterrupted, increasing overall participation and completion rates.

Train 52

Train Training System Benefit 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Start tracking your retention rates. To improve your retention rate over time, you first have to track it!

Retention 74

Retention Donor Online Rate 74

sgEngage

APRIL 26, 2023

There are always questions about the future of fundraising: What trends will take hold? Video content is being consumed at higher and higher rates and is the preferred medium for most. I hope this trend continues in our industry. What new technology will be the must-have tool?

Platform 80

Platform Charity Trend Virtual 80

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. And donors like it.

Donation 52

Donation Blackbaud Gift Retention 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Qgiv

JUNE 8, 2021

A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. All three metrics dropped slightly from 2019 to 2020.

Report 52

Report Project Effective Retention 52

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed.

Google 52

Google Results Websites Grant 52

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Producing irrelevant content. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . The better the content, the more interaction it will receive.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Gyrus

SEPTEMBER 12, 2024

Storytelling Presenting content through scenarios and narratives makes learning more enjoyable and helps employees understand the concepts better. Virtual Currency Organizations can add gamification in LMS elements like virtual currency, which employees can earn to progress or unlock new content.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

SEPTEMBER 12, 2024

Storytelling Presenting content through scenarios and narratives makes learning more enjoyable and helps employees understand the concepts better. Virtual Currency Organizations can add gamification in LMS elements like virtual currency, which employees can earn to progress or unlock new content.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

SEPTEMBER 12, 2024

Storytelling Presenting content through scenarios and narratives makes learning more enjoyable and helps employees understand the concepts better. Virtual Currency Organizations can add gamification in LMS elements like virtual currency, which employees can earn to progress or unlock new content.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

AUGUST 26, 2024

It allows for the centralized management of training content. Making it easier to deliver, track, and report on compliance training programs.  Here are some of the key roles an LMS plays in compliance training:  Content Delivery : An LMS allows for the efficient delivery of compliance training courses to employees.

Training 52

Training Train Guide Evaluation 52