The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67

ROI Storytelling Measure Story 67

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

Gyrus

AUGUST 15, 2024

Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. Measurable training metrics may include completion rates, engagement rates, course evaluations, and assessment scores. If learners are spending too much time, maybe you can improve the content and format.

Analytics 52

Analytics Measure Train Training 52

Gyrus

AUGUST 15, 2024

Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. Measurable training metrics may include completion rates, engagement rates, course evaluations, and assessment scores. If learners are spending too much time, maybe you can improve the content and format.

Analytics 52

Analytics Measure Train Training 52

Achieve

SEPTEMBER 5, 2024

Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Create content that resonates with each member persona, such as tailored educational articles, emails, discussion prompts, social media posts, meeting topics, and more. Analyze member behavior.

Online 52

Online Associations Metrics ROI 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. The numbers don’t lie!

email 52

email Rate Social Media ROI 52

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. This will help increase membership and revenue. Analyze your short and long-term returns.

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. Digital Sherpa ).

Video 139

Video Communication Strategy Stats 139

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Why does your nonprofit need a marketing plan? Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Mobile 184

Mobile Track Media Fundraising 184

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. According to Mailchimp ? Using bad subject lines.

email 84

email Marketing Spam Rate 84

Qgiv

JUNE 8, 2021

A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. All three metrics dropped slightly from 2019 to 2020.

Report 52

Report Project Effective Retention 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive. Producing irrelevant content. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Gyrus

MARCH 14, 2024

Reaction This type of evaluation is used primarily to determine whether learners find the content: Engaging Relevant Appropriate The propriety of the content primarily refers to whether employees can utilize the knowledge gained in a real-life scenario.

Evaluation 40

Evaluation Model Train Training 40

Gyrus

MARCH 14, 2024

Reaction This type of evaluation is used primarily to determine whether learners find the content: Engaging Relevant Appropriate The propriety of the content primarily refers to whether employees can utilize the knowledge gained in a real-life scenario.

Evaluation 40

Evaluation Model Train Training 40

Gyrus

MARCH 14, 2024

Reaction This type of evaluation is used primarily to determine whether learners find the content: Engaging Relevant Appropriate The propriety of the content primarily refers to whether employees can utilize the knowledge gained in a real-life scenario.

Evaluation 40

Evaluation Model Train Training 40

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. Consider developing high-quality content across the following platforms: Email.

Virtual 75

Virtual Build Stream Database 75

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc).

United States 225

United States Social Media Interview Media 225

Nonprofits Source

FEBRUARY 24, 2023

Publish relevant content that targets specific keyword phrases, such as “pet-care businesses near me” or “top pet-care businesses.” Doing so will help drive a high ROI for your small business. Follow SEO best practices. Leverage third-party integrations.

Map 52

Map Digital Business Marketing 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Saw a 2X ROI on ad spending. Result: 119%-203% higher conversion rates. Content is still a very important factor in educating, informing, and building member/donor trust. conversion rate) to donate $10.00

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Qgiv

SEPTEMBER 25, 2024

billion by 2031, growing at a CAGR [Compounded Annual Growth Rate] of 7.98% from 2024 to 2031.” Similarly, your nonprofit CRM can help increase fundraising return on investment (ROI) by improving team collaboration, enhancing external communications, and driving donor satisfaction. billion in 2024 and is projected to reach USD 7.35

Organization 52

Organization Nonprofit Donor Platform 52

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Put All of Your Eggs in One (Paid) Basket.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Analytics Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important? What Is Training Effectiveness?

Metrics 52

Metrics Measure Analytics Train 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training programs play a pivotal role in the success of any organization. That’s where training metrics come in. Why Are Training Metrics Important?

Metrics 52

Metrics Measure Analytics Train 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Edgerank Is To Facebook As Pagerank is to Google. Measuring Your Edgerank Score.

Measure 101

Measure Facebook Screencast Metrics 101

Socialbrite

DECEMBER 13, 2019

Before you do anything else, you should get a handle on email deliverability best practices to bone up on how to reach new subscribers as well as how to pump up those email open rates. Improve your campaign & open rates. What is your open rate? Your click-through rate? Surveys work wonders at collecting data for you.

email 52

email Guide Newsletter Social Media 52

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Even though online revenue grew last year and the year before, every individual email metric declined. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits.

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

JUNE 23, 2021

As your supporters share your content it gets seen by more people in their social circles. So to gauge effectiveness look at the following metrics. Must-know metrics. Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website.

Practice 52

Practice Marketing Fundraising Social Media 52

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. I should note that I’m assuming you’ve got good content.

email 182

email Marketing Strategy Track 182

Care2

AUGUST 28, 2013

Though the shared model of high volume lists and low response rates is comparable among both Email and Direct Mail marketing, you typically have a huge advantage in the long term if you own the email list, as opposed to renting a Direct Mail list for acquiring new supporters. You can download the Breakeven/ROI Calculator here.

email 77

email Fundraising ROI Rate 77

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Write content and secure photos for website pages. Add charity ratings graphics to your “Donate Now” landing page, if applicable. Write content and secure photos for blog pages. Define your goals and objectives. Create a master login sheet.

Social Media 254

Social Media Social Media Tech 254

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93