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5 Tips for Creating Shareable Content Your Audience Will Love

Media Cause

Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. Humans are drawn to human faces.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. You’re ahead of the game if your organization addresses a problem affecting communities across the country. Clicks and click-through rate (CTR).

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Let Data Drive Your Decisions

Bloomerang

The problem is that fewer organizations examine patterns and trends from their existing data. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

However, there is a downward trend in the number of associations that identify as “innovative,” which could forewarn problems retaining that membership in the future. Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Analyze member behavior.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

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