Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. E-Book #2: Feeding the Content Beast. Happy Friday!

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Content Marketing Free Fundraising 123

Candid

JULY 16, 2024

How can they engage this group when the media is saturated with political content and potential donors aren’t engaging with fundraising messaging? Does the tone or content resemble political messaging? 44% of nonprofit donors ages 35 to 64 only remember content from a single channel). Tailor and target messaging.

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Fundraising Synchronous Indiana Channel 64

Allegiance Group

SEPTEMBER 26, 2024

Here’s a riddle: Over five days, a donor receives an email, text message, and direct mail piece from you, each with links to your online giving page. If they don’t scan the QR code on your mailer, don’t assume you’re wasting time with direct mail. A caging system for offline efforts like direct response and direct mail.

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Allegiance Group

AUGUST 1, 2024

Say you mail an appeal to your donors. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline. These adults were raised by parents who balanced their checkbooks and paid bills by mail, habits that many of them likely continue. They may not even own a checkbook.

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Generation Giving Children Game 59

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. Is it easy to join your mailing list? Is it easy to see how to give offline? Tip: Post interactive content that encourages engagement. . Develop a written plan to promote your online appeals, blog posts, videos, and other digital content. Does the organization look trustworthy?

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Strategy Online Fundraising Plugin 142

Achieve

JANUARY 31, 2022

This could become predictable and even boring for your followers, who are looking for exciting and fresh content to engage with. . When you pursue a multichannel strategy, you can share email content on your social media pages, social media posts within your weekly email newsletters and multimedia content across all platforms. .

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Nonprofits Source

JUNE 24, 2024

Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Your website is the hub for all important information about your business, so you should ensure it’s easily accessible, mobile-friendly, and filled with informative content. Creating blog content.

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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Nonprofits Source

OCTOBER 11, 2024

These include: Your website Dedicated emails Newsletter features Donation pages Registration forms Social media Text messages Direct mail Paid advertising Ready to dive in with our recommended workplace giving marketing tips and strategies? Let’s begin with the basics. Why Is Marketing Workplace Giving Essential?

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Nonprofit Tech for Good

JULY 5, 2019

Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. But, take it offline, too. . Instead, they’re at best, putting their name in front of some new people without much deeper engagement, and at worst, confusing potential supporters who don’t understand how this content is relevant to them. .

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NetWits

MAY 26, 2011

In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Top Content. Content, choose Top Content or Content by Title, sort Pageviews ascending & descending).

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Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

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Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form.

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NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. And their content will challenge you to do the same. Clairification . FUTURE FUNDRAISING NOW.

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NetWits

JUNE 23, 2011

Print: Direct mail is far from dead. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Timing: Time your emails and print mailings to go out in a consistent manner. Create your mailing schedule in a spreadsheet that can be shared with those involved.

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Nonprofits Source

APRIL 15, 2024

Use direct mail, email, social media, and other channels to reach and engage donors. Make sure to track engagement metrics so you can assess which content resonates the most with donors and where your marketing materials are most likely to be seen. In order to promote your auction, consider the following: Multichannel marketing.

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Marketing Fundraising Tips Registration 52

Achieve

JANUARY 31, 2022

This could become predictable and even boring for your followers, who are looking for exciting and fresh content to engage with. When you pursue a multichannel strategy, you can share email content on your social media pages, social media posts within your weekly email newsletters and multimedia content across all platforms.

Digital 52

Digital Communication Tips Virtual 52

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

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Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. By using the tools at your disposable you can send messages and post content that will move people to get involved and give based on what they want to see and read. Develop awesome content.

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Offline Support Online Strategy 20

Amy Sample Ward

MAY 17, 2011

Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant. Content – there’s lots to test and try with content from bullet points to quotes to different styles and pull-out boxes.

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NonProfit Hub

MARCH 12, 2019

If you feel like your newsletter’s content alone won’t be enough to convince people to subscribe, propose a special deal or bonus along with it. Offline connections. If you send direct mail, include a place for people to opt in to your emails on the page. When it comes to design, keep it clean, engaging and on-brand.

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Saleforce Nonprofit

AUGUST 31, 2022

This allows our major gift officers to email or text relevant content to prospects without having to meet in-person. We regularly uncover major gift prospects by periodically screening donors on our direct mail list. Retailers know all the ways you engage with them online and offline.

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Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. In short, direct mail is still an effective way to reach certain audience segments.

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DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Producing irrelevant content. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

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Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

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Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

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University Practice Tech Mail 40

Bloomerang

AUGUST 28, 2023

Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

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Saleforce Nonprofit

AUGUST 31, 2022

This allows our major gift officers to email or text relevant content to prospects without having to meet in person. We regularly uncover major gift prospects by periodically screening donors on our direct mail list. Retailers know all the ways you engage with them online and offline.

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Gift Strategy Amazon Digital 52

Neon CRM

OCTOBER 31, 2023

There are lots of ways to create content your donors will find valuable. And, when they associate your communications with content they find important and enjoyable, they’ll be more likely to prioritize engaging with your messaging in the future. Look for ways to add value to your communications by: Making donors feel good.

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The Modern Nonprofit

OCTOBER 26, 2021

Direct mail just doesn’t yield what it used to. It didn’t come from your email database or your direct mail piece; it came from personal relationships – people motivated by a cause and those personal relationships. It’s a nice complement to, and maybe a full-on replacement, for those direct mail and email campaigns.

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Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. The most important one for our conversation—95% of donors consider content created by nonprofits to be trustworthy! There’s Power in Numbers.

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Care2

AUGUST 9, 2011

QR codes present a valuable method of adding web based content (basically any URL) to real-world messages, objects or locations," says digital strategist Upasna Gautam on the Eventbrite blog. Direct Mail: Sending out a direct mail appeal to your membership?

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NonProfit Hub

MARCH 17, 2014

Plus, it’s something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. To boost your nonprofit brand’s buzzability, you have to give your brand evangelists something worth talking about beyond the latest direct mail drop or email blast.

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Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. For a children’s charity, HMA found that 73% of online donations were received from donors who already existed in the direct mail program. Direct mail donors are old and certainly not keen to give online. Yes, you should be sending regular e-mails.

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Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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