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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. What is sponsored content? You know what content is? You know what content is? Sponsored content is what happens when those worlds collide like chocolate and peanut butter to make a delicious snack. You have a dedicated audience who look to you for content.

Sponsor 276
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

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AI and Innovation Take the Spotlight:  Insights from.orgCommunity’s 9th Annual Solutions Day

.orgSource

Kelli Windsor, Senior Director, Digital Communications, FMI – The Food Industry Association and Ray Stankiewicz, Director of Client Solutions, of Matrix Group shared how AI-powered translation tools are enabling the FMI to efficiently scale their services globally.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions. Is there an entirely new market you should explore?

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online.orgCommunity was created to keep the excitement of our industry alive and growing. Navigate Industry 4.0 Our research resulted in two books dedicated to positioning executives for success in digital markets.

Sponsor 221