Gyrus

AUGUST 15, 2024

Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. Measurable training metrics may include completion rates, engagement rates, course evaluations, and assessment scores. It helps them know if they are using time and resources wisely.

Analytics 59

Analytics Measure Train Training 59

Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Reiterate the impact this will have on your mission.

Rate 52

Rate Retention Donor Campaign 52

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Tracking opens as the sole metric for engagement is no longer accurate.

Metrics 115

Metrics Open Blackbaud gMail 115

sgEngage

JUNE 21, 2024

Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally. Mogli’s SMS marketing guide explains that key strengths of text marketing include its 98% open rate, average 19% click-through rate (CTR), and how easy it is to both send and receive messages.

Marketing 99

Marketing Strategy Channel Rate 99

Media Cause

JUNE 2, 2024

“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 299

Digital Strategy Guide Create 299

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

Practice 230

Practice Fundraising Guide Channel 230

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%. Anything above 0.3%

Analytics 98

Analytics Data Spam Fundraising 98

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Your average audience retention rate and engagement is substantially higher. Phase 2: Content, Cost & Creation. So, how do we monetize this?

Raise 332

Raise Fund Phase Audience 332

Get Fully Funded

AUGUST 19, 2024

You’re tirelessly working to grow your nonprofit’s impact, nurture your community, and raise funds—all while managing all the other day-to-day tasks. Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention.

Data 59

Data Marketing Donor Mail 59

Bloomerang

APRIL 17, 2024

One question you can ask is: “ What impact do you want your organization to make ?” Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. and “What products and services are most viable?”

Data 103

Data Metrics Measure Goal 103

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139

Rate San Diego Open Benchmark 139

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin.

email 52

email Service Marketing Metrics 52

Nonprofits Source

JULY 2, 2024

Live auctions are also often paired with galas—if you’re planning an annual gala with a live auction, you’ll be trying to reach an even smaller subset of high-impact donors. Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. Getting the word out is essential for success! Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Now, let’s dig deeper.

Mail 116

Mail Spam Rate email 116

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 79

Storytelling Digital Integration Blended 79

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Here are a few examples to consider: Does your employer match?

Gift 97

Gift Results email Metrics 97

Gyrus

SEPTEMBER 20, 2024

These typically include interactive multimedia content, social learning capabilities, and mobile access, ensuring that training is engaging and accessible for all users. Whether employees are working remotely or traveling, they can continue their training uninterrupted, increasing overall participation and completion rates.

Train 52

Train Training System Benefit 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. We suggest using: Business Impact – what is the return on investment? Evaluate Your Opportunity Costs.

Analytics 169

Analytics Language Associations Case Study 169

Association Analytics

NOVEMBER 16, 2021

Here are some high impact and easy ways to put your data analytics to work. Even if you’re a beginner, you can start with a simple spreadsheet to see the impact of what it’s telling you. Try starting with membership data like the number of new members or your retention rate because your colleagues are used to seeing this type of data.

Analytics 169

Analytics Data Beginner Associations 169

M+R

SEPTEMBER 10, 2024

The impact of their work is so direct and so important (this is my plug to get involved with your local food bank if you aren’t already!). While food banks saw a year-over-year decline, the email fundraising response rate is still well above the overall industry benchmark at 0.13%. Read time: 8 minutes I love working with food banks!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Who are your supporters, why do they support your nonprofit, and how are you communicating your impact with them? Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52

CauseVox

JULY 10, 2024

What sets their projects apart is a perfect success rate, achieved through technical expertise, genuine community engagement, and continuous support. By combining innovative ideas with community engagement and leveraging technology, we can develop unique initiatives that resonate with our audience and drive meaningful impact.

Awareness 69

Awareness Campaign Raise Story 69

Gyrus

SEPTEMBER 12, 2024

Storytelling Presenting content through scenarios and narratives makes learning more enjoyable and helps employees understand the concepts better. Virtual Currency Organizations can add gamification in LMS elements like virtual currency, which employees can earn to progress or unlock new content.

Learning Management 52

Learning Management System Learning Management 52

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Email Opens + User IPs. Image courtesy of Apple.

email 104

email Marketing Test Mail 104

Wild Apricot

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Sales Ops: Table of Contents. Conversion Rates.

Synchronous 140

Synchronous Structure Metrics Knowledge Base 140

TechImpact

FEBRUARY 24, 2014

Nonprofits are seeing their read rates plummet and their content click rates fall even further. Messages sent to individuals who did not opt in to your wmail list will have lower key metrics, and run you the risk of landing on a blacklist. Of late, however, email marketing campaigns have suffered.

email 227

email Marketing Metrics Spam 227

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Gyrus

MARCH 17, 2024

ROI is calculated when businesses are evaluating future investments or assessing the impact of their previous investments. eLearning ROI also must be calculated before implementing training programs on LMS but after developing a baseline to measure the impact and success of training programs through analytics, baseline reports, etc.

eLearning 52

eLearning ROI Measure Business 52