Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions
NTEN
MAY 4, 2011
Wikipedia has a great primer on cognitive bias for amateur organizational psychologists. Avoid using marketing hype as a substitute for your own analysis. His outside interests include writing, photography, biking and traveling. As you read it, perhaps you'll begin to spot the biases your team might suffer from.
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