The Modern Nonprofit

JULY 18, 2023

Estimated Reading Time: 4 minutes Mission Possible: How Technology and Automation Propel Nonprofits We know that running a small nonprofit can be both rewarding and overwhelming, especially when it comes to navigating the technical and financial aspects of your organization.

Technology 98

Technology Registration Nonprofit Tools 98

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. That’s just for pinning clothing and home improvement ideas, right?”.

Storytelling 171

Storytelling Social Media Nonprofit YouTube 171

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% Your Footer: This is the content at the bottom of your email.

email 52

email Rate Social Media ROI 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists.

Content 105

Content Tools Bookmarking FAQ 105

M+R

JUNE 24, 2021

Losing third-party cookies on Google means marketers lose the ability to understand and connect with a nonprofit’s supporters and prospects in the same way. And it’s one of many changes being rolled out in the name of privacy that dramatically change how nonprofit marketers do their work.

Headline 97

Headline Delicious Attitude Calendar 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. How can your organization apply this?

Charity 131

Charity Lesson Marketing Digital 131

Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. If you can tug at their heartstrings during those critical first few seconds, a well-designed site will lead your nonprofit website visitor straight to your donation page, where they will feel moved to contribute. It captures the struggle of those your nonprofit serves.

Websites 98

Websites Donor Photo Nonprofit 98

M+R

JANUARY 24, 2022

ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. The question here is: what is already top of mind for our audience?

Rhode Island 98

Rhode Island Effective Build Demographics 98

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

Social Media 225

Social Media Media Management Social 225

Judi Sohn

JULY 3, 2011

I left Web Worker Daily in 2009 in no small part because I was bored out of my mind with the content I was producing/editing. I maintain that not only is it for the better, but that nonprofits that communicate well already had it figured out. Effective nonprofits know it’s not about them.

Google 165

Google Learning Social Network Headline 165

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives.

Adwords 52

Adwords Campaign Search Headline 52

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

Headline 44

Headline Content Associations Internet 44

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. If you feel like your newsletter’s content alone won’t be enough to convince people to subscribe, propose a special deal or bonus along with it. Make it your own. Offer perks for joining your list.

Newsletter 66

Newsletter Digital Captivate Headline 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” The art of writing good teaser headlines is critical to getting more interaction.

Facebook 114

Facebook Change Profile Impact 114

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

Grant 152

Grant Google Search Application 152

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. For example, individuals who have donated to a nonprofit in the last 12 months. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Get Fully Funded

MARCH 14, 2022

If you want to go with WordPress, hire someone who understands your vision and has experience with websites for small nonprofits. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. Nonprofit websites typically have a welcoming feel. Any of these platforms will do.

Profit 124

Profit Websites Build Work 124

NonProfit Hub

MAY 18, 2021

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. So, that begs the question, how do you create effective ads that will maximize the $10K Ad Grant and bring thousands of cause-minded people to your website? This is exactly what we do for our clients at Click Nonprofit. How to Examine the Results.

Google 54

Google Grant Research Search 54

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. million nonprofits in the U.S. , According to The Urban Institute, there are roughly 1.8

Marketing 197

Marketing Fundraising Test Nonprofit 197

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

Google 334

Google Grant Guide Nonprofit 334

NonProfit Hub

NOVEMBER 1, 2016

When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions. Do you think your landing page is optimized?

Conversation 28

Conversation Create Donation Headline 28

NonProfit Hub

DECEMBER 5, 2014

Nonprofits have a habit of dropping the ball on their call-to-action landing pages. In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. And that’s wrong. Picture it like this.

Causes 52

Causes People Slides Online 52

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

YouTube 40

YouTube Free Headline Search 40

Neon CRM

JUNE 6, 2023

It’s easy to overlook the value of blogging for your nonprofit when you work for hours or days on a post only to get a handful of views. But the thing about blogging is that it’s not just a single piece of content. With all of that, you can build out content ideas for your nonprofit and make that blog go further.

Content 52

Content Ideas Summary Metrics 52

Connection Cafe

NOVEMBER 17, 2017

But, since this measurement only accounts for those who open your email, it’s much better than the clickthrough rate in truly measuring the strength of your email content. There is no shortage of people who have proclaimed, “Content is king.” When analyzing your email data, be sure to keep the ask in mind. .

email 32

email Rate Test Spam 32

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But what about all the other ways visitors can engage with your nonprofit online? Mention your nonprofit. Website Actions.

Build 36

Build Online Donor Newsletter 36

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. Purpose of your nonprofit email newsletter Your email newsletter has a specific purpose. The right nonprofit email newsletter format. Random doesn’t cut it. Neither does boring. It’s meant to.

Newsletter 124

Newsletter email Create Template 124

Whole Whale

MARCH 28, 2023

Artificial Intelligence (AI) has taken the world by storm, but as nonprofit professionals, we cannot sit by watching the world evolve without us. AI is becoming the ultimate nonprofit personal assistant. What Are Some “Do’s” When It Comes To Using AI At A Nonprofit? Is AI content from GPT tools detectable?

FAQ 52

FAQ Language Model Nonprofit 52

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Nonprofits see it as a poor investment of time because they haven’t been able to succeed in the past. The Basics. Campaigns.

Google 52

Google Grant Headline Rate 52

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox.

Google 335

Google Grant Guide Adopt 335

Nonprofit Tech for Good

NOVEMBER 7, 2020

Now more than ever, nonprofits need to share stories of how they’re making the world better. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. Share your best stories—but go beyond just posting them on one platform.

Channel 253

Channel Sierra Leone Story Digital 253

Connection Cafe

FEBRUARY 24, 2016

It’s not only interesting to see the nature of the conversation, it also helps inform the content strategy while offering powerful opportunities to reply with real time, personalized multi-channel engagement. Impact Conversations by Knowing the Headlines in Your CRM. Here’s an example of how one nonprofit rode their own wave.

Influence 20

Influence Conversation Campaign Yemen 20

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. As a result, they navigate away to find another nonprofit to donate to.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. The Built-in Nonprofit Advantage People read what they're interested in, and almost by definition, our core audiences are interested in what we do. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Pamela Grow

DECEMBER 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. We need your help to save more stray dogs in the community.

Tips 59

Tips Storytelling Images Camera 59