Guest Post by Gaurav Mishra: The 4Cs Social Media Framework
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
Instead of getting distracted by the tools and the terminologies, I focus on the four underlying themes in social media, the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. The First C: Content. As consumers and curators engage with compelling content, the content becomes the center of conversations.
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