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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Meet with your membership database and marketing team to map the member join process and map the journey.

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How to Manage Google Ads Through a Website Relaunch or Redesign

Whole Whale

Checklist for Managing Google Ads through a Site Redesign or Relaunch As your site changes, your strategy for using the Google Ad Grant (or paid Google Ads) should change, too. Use Google Analytics to generate a list of all the Final URLs that are currently being used in your Google Ads account. Here’s how.

Google 52
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Meet with your membership database and marketing team to map the member join process and map the journey.

Websites 130
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

Map 52
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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

Content 94
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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 234