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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Make use of a New Donor Welcome Kit that contains sample content.

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Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy

M+R

Preheaders have traditionally been an important piece of the email “envelope,” helping messages to stand out in inboxes, provide additional context, and entice readers to open them. Use A/B testing to experiment with different subject lines and content structures. Will this change ultimately affect open rates and fundraising results?

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Getting RSS Feeds Via Email

Robert Weiner

There are a few RSS feeds I don't want to miss. I have an RSS feed reader but I often go for days without looking at it. Some RSS feeds offer email subscriptions, but most don't. Once that's set up, click the My Feeds link in the upper-right corner. 2) Next, you need the RSS feed address for the page you want to track.

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Our EveryAction Hero: Feeding Wisconsin

Everyaction

Our EveryAction Hero this month is Feeding Wisconsin. With over 750 affiliate agencies across the state of Wisconsin, Feeding Wisconsin is dedicated to eradicating hunger and improving their community. Feeding Wisconsin works with affiliated agencies and 1,000 local food programs throughout the state. It's incredible!

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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. Feeding America’s storytelling strategy humanizes the issue of hunger, putting faces and personal experiences to statistics and data.

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Accessibility on Social Media

M+R

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

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Social Actions API, Semantic Web, and Linked Open Data: An Interview with Peter Deitz

Amy Sample Ward

In 2007, I realized that a much more effective way to aggregate interesting actions would be to subscribe to RSS feeds from trusted sources. I wrote about the potential for aggregating RSS feeds of giving opportunities in a blog post called, Why We Need Group Fundraising RSS Feeds.

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