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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Without that information, you won’t know what you need to adjust, scrap, or continue doing. Let’s say you’re a food bank.

Analytics 126
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Accessibility on Social Media

M+R

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

professionals

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3 Proven Ways to Find and Convert New Donors

sgEngage

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 91
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5 ways to supercharge your fundraising ads before the ball drops

M+R

It also offers audience insights and traffic information that can be helpful for targeting your ads! Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic!

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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

The internet is the main source of information for a lot of people. You expect representatives of businesses to be warm and professional and to be able to give you important information in ways that you can easily understand. Visitors need to be drawn in visually and then find all the information they care about easily and quickly.

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What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet?

Beth's Blog: How Nonprofits Can Use Social Media

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

Content 101
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AI Prompts to Jumpstart Your End-of-Year Fundraising

sgEngage

Once you have a few rough bullets, you can feed them into a generative AI tool to workshop different phrasing, even tailoring your message to donor levels. Revise the messages to fit your brand or continue to feed the AI information to narrow in on a campaign message you can carry across your platforms.