.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 221

Strategy Marketing Detroit Associations 221

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Well-written and visually-compelling content also has the power to educate and spark change and in the process, build trust and credibility in your organization.

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Content Practice Marketing Spam 192

NonProfit PRO

SEPTEMBER 22, 2021

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.

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Digital Marketing Content Strategy 266

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

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Resource Digital Marketing New York 98

M+R

SEPTEMBER 24, 2024

So what’s a digital fundraiser to do? Here are 3 strategies to consider: Write compelling, unique subject lines. Try a subject line that couldn’t be sent by any other organization, because of how specific it is to you and your work. Use A/B testing to experiment with different subject lines and content structures.

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email New Hampshire Strategy Summary 106

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

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Library Museum Content Digital 75

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Advocacy Generation Strategy Awareness 199

.orgSource

SEPTEMBER 4, 2024

Empowering Associations for the Future—September 18, In Person or Virtual Do you know your organization’s digital IQ? We’ve convened a panel of techies who’ve been studying AI Strategies and Best Practices since long before ChatGPT and Gemini blew into town. Speed strategies are a highlight of Solutions Day’s unique format.

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Ideas Sponsor Associations Director 221

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

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Mail Integration Digital Strategy 75

Nonprofit Tech for Good

AUGUST 30, 2024

The article states, “Gen Zers are eager to engage as volunteers and promoters of your organization and cause…By all accounts, however, organizations have made a limited investment in mobilizing Gen Z’s energy.” We’re not saying nonprofits aren’t trying—there’s so much on organizers’ plates that it’s hard to know what to tackle first.

People 224

People Strategy Los Angeles Generation 224

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. .

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Content Marketing Strategy Fundraising 128

Forum One

JULY 16, 2024

As technology becomes increasingly integrated into every aspect of our lives, the need for sustainable digital solutions has never been more critical. Organizations utilizing digital products to create meaningful change should not only aim for robust and efficient solutions but also solutions that minimize their overall environmental impact.

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Product Digital Create Guidelines 82

Forum One

DECEMBER 20, 2023

Considering the significant challenges and triumphs faced by our partners, we are delighted to share a curated collection of the most invaluable content that our readers found insightful and beneficial throughout 2023. Our gratitude goes out to the mission-driven organizations that we are honored to work with.

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Content Drupal Government FAQ 75

The NonProfit Times

AUGUST 2, 2024

You want your organization to be seen as a trusted thought leader, and a go-to resource for your donors and your community. And, you want the content you develop to combat myths and misconceptions regarding your cause. You think you’re a content creator but, you’re really a connection-maker.

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Generation Content Create Fundraising 59

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Storytelling Digital Integration Blended 80

sgEngage

SEPTEMBER 20, 2022

For modern nonprofits, comm unicating with d onors , spreading awareness, and connecting with your beneficiaries requires a sophisticated online strategy. While there are many quick fixes nonprofits can make to update their digital strategy incrementally, making real changes often requires taking a long-term approach.

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Digital Strategy Websites Test 73

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS.

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WordPress Content Strategy Create 52

sgEngage

APRIL 20, 2021

In other words, if your organization isn’t actively offering and promoting recurring donations, you’re likely missing out on a decent portion of potential revenue. Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue.

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Digital Strategy Giving Gift 119

Care2

FEBRUARY 20, 2024

With five packed days of online content, the Digital Strategy Summit 2024 can help your nonprofit organization skill-up in a new digital landscape! The Center for Digital Strategy has designed a summit just for nonprofit professionals. Making Sense of Google Analytics 4

Professional 41

Professional Digital Reddit Strategy 41

Nonprofits Source

FEBRUARY 13, 2023

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. If you aren’t sure what to focus on going forward, the following takeaways will help you future-proof your digital fundraising strategy in 2023. Eliminate unnecessary code to decrease load times.

Digital 52

Digital Strategy Fundraising Google 52

Forum One

MARCH 20, 2024

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

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Digital Experiment Drupal API 91

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

Digital 97

Digital Donor Work Calendar 97

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

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Content Strategy Develop Language 61

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy.

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Social Media Media Social Influence 324

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. Adopt an AI strategy There’s no denying it: Artificial Intelligence (AI) is happening. How does your data use and use of AI align with your mission?

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Digital Attitude Government Model 92

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. This will inform more effective strategies and build trust with your audiences.

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Project Digital Marketing Impact 52

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Content Strategy Create Calendar 59

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Social Media metrics. Click-through rates (e.g.,

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Metrics Digital Strategy Rate 77

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Here are three areas where you’ll want to check for accessibility.

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Accessibility email Practice Ratio 313

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #2.

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Trend Digital Marketing Fundraising 304

Forum One

DECEMBER 28, 2022

As we think about our clients’ biggest challenges and successes, we want to share some of the best content of 2022 that our readers have found to be the most helpful. From digital strategy and communications trends to preparing for Drupal 10 and Google Analytics 4, here are 5 of our most-read blogs from 2022: Mapping Your Digital Ecosystem.

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Content Drupal Storytelling Case Study 65

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. . Educate Your Teams. Create Feedback Channels.

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Collaboration Digital Strategy Team 76

Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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Organization Online Influence Metrics 52

Qgiv

AUGUST 27, 2024

These updates are important in maintaining donor engagement and a close connection with an organization’s mission. Monthly newsletters prove to be an effective engagement strategy for all donors, regardless of what generation they belong to. Creating quality social media and email content is time well spent for fundraisers.

Generation 52

Generation Report Donor Strategy 52

Whole Whale

FEBRUARY 9, 2024

Learn more about the ways you need to adjust your SEO strategy to be prepared for SGE. Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

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Tips Strategy Google Search 98

EveryAction

JULY 3, 2023

This week, our friends at Cornershop Creative are dropping in to talk about the best ways for nonprofits of all sizes to improve their website performance, increase user engagement, and ultimately boost digital fundraising. Which strategies have worked well to keep donors engaged with your mission? Make full use of your blog content.

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Virtual Site Support Fundraising 190