fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

Associations 52

Associations Digital Strategy Search 52

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. There’s a lot to learn from them about text marketing. Want to learn more about effective text message marketing? You can read all about it here.

Lesson 298

Lesson Marketing Amazon Mobile 298

.orgSource

SEPTEMBER 19, 2023

You can participate in person at the American Society of Anesthesiologists, 1061 American Lane in Schaumburg, IL, or online.orgCommunity was created to keep the excitement of our industry alive and growing. Navigate Industry 4.0 or the digital revolution. But Industry 4.0 Kevin is.orgCommunity’s Co-Founder. leadership.

Sponsor 221

Sponsor Associations North America Law 221

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169

Taxonomy Content Data Strategy 169

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Tech 221

Tech Gartner Online Platform 221

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. Video content will continue to be popular, regardless of which platform it lives on. And when it comes to what to do about TikTok?

Digital 94

Digital Marketing Strategy Social Media 94

.orgSource

SEPTEMBER 4, 2024

Empowering Associations for the Future—September 18, In Person or Virtual Do you know your organization’s digital IQ? Kevin and I will share what we learned when we polled our colleagues about their challenges, opportunities, and aspirations in the digital realm. Are you keeping pace, ahead of the curve, or falling behind?

Ideas 221

Ideas Sponsor Associations Director 221

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Digital Marketing Plan Chapters.

Process 98

Process Content Digital Marketing 98

.orgSource

OCTOBER 9, 2024

Eric also showed off several of their custom GPTs that streamline their marketing operations. Real-World AI Success Stories: AGU and AAD Pave the Way: Thad Lurie, Senior Vice President, Digital and Technology, American Geophysical Union and Caryn D.

Associations 251

Associations Professional Action Illinois 251

Allegiance Group

FEBRUARY 2, 2024

Similarly, email marketing offers very high returns, enabling organizations to earn an average of $40 for every $1 spent. Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. What is digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

.orgSource

JUNE 24, 2024

But for decades, associations easily held pride of place in their industries. And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. or the ability to keep pace with the 4 th Industrial Revolution. The profession/industry —By assisting the field to grow and thrive.

Associations 221

Associations Metrics Professional Digital 221

DNL OmniMedia

AUGUST 25, 2021

You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Create a content library.

Storytelling 98

Storytelling Digital Marketing Guide 98

.orgSource

AUGUST 6, 2024

In an AI-powered market, we either fly or die. It mimics human thought patterns and gives us access to vast amounts of usable content that we haven’t previously been able to corral. Jumpstart Professional Development In the digital marketplace, the days of mastering a task or job are gone. AI is a superpower.

Change 221

Change Oracle Evaluation Jordan 221

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing Associations Retention Education 81

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Social Media Nonprofit 52

AccelEvents

NOVEMBER 30, 2020

The COVID-19 pandemic has altered the way that nearly every industry operates. To remain relevant and generate revenues, many industries and businesses are moving their events to a virtual space. . An industry like publishing can also take advantage of this shift to virtual events by driving revenue through a virtual event.

Industry 98

Industry Virtual Hosting Software 98

Classy

JULY 13, 2021

These industry experts, thought leaders, and changemakers shared a plethora of resources that have been influential in their careers, so we rounded up their top recommendations in an easy-to-digest list to inspire your next read. . From the Ground Up: Digital Fundraising for Nonprofits . By Brock Warner, CFRE. by Thomas Wolf.

Industry 139

Industry Nonprofit Teach Charity 139

.orgSource

MAY 14, 2024

The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. Humanize— Ensure that digital initiatives enhance personal connections. They prioritize the individual needs at the center of every digital strategy.

Leadership 221

Leadership Technology Associations Culture 221

.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. My YouTube examples don’t quite fit this lofty definition.

YouTube 221

YouTube Industry Leadership Podcast 221

Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

Digital 52

Digital Marketing Online Fundraising 52

Forum One

MARCH 2, 2023

Webflow is a content management system that allows the creation of websites with no code required. It is leading the future of content management systems (CMS) as it provides technology, usability, and reliability without compromising on functionality and scalability. The home of animation and development by designers.

Storytelling 75

Storytelling Digital San Diego Drupal 75

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. These products leverage your association’s wealth of industry data, providing valuable insights that can be monetized.

Associations 169

Associations Poll Industry Stream 169

AccelEvents

NOVEMBER 27, 2020

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

Industry 98

Industry Virtual Stream Hosting 98

.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

Culture 221

Culture Technology Community Associations 221

.orgSource

JULY 3, 2023

I’m glad to see so many organizations producing compelling content. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. My goal with WorkerBee.TV

Video 221

Video Communication Create Strategy 221

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales? Leverage content.

Marketing 97

Marketing Virtual Awareness Audience 97

Eric Jacobsen Blog

SEPTEMBER 4, 2024

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? Third, create a strategy for content."

Leadership 52

Leadership Marketing Los Angeles France 52

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. She developed digital learning programs that can be repeated, monetized, and are guaranteed to engage.

Sponsor 275

Sponsor Associations Law Hype 275

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Provides great marketing material for the new year At the end of the year, most organizations have little time to work on anything other than their campaign. That’s why marketing departments are often scrambling for new material to share in the new year.

Report 112

Report Digital Fundraising Nonprofit 112

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Marketing 119

Marketing Strategy Guide Sponsor 119

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters.

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 85

Marketing Blackbaud Analytics Trend 85

TechImpact

SEPTEMBER 24, 2013

In fact, David Edelman , a digital marketing strategist, is noticing that boards in the for-profit sector are being asked for detailed digital strategies. Content supply chain. Content marketing is another growing trend in the nonprofit space. Active management of the digital ecosystem.

Digital 234

Digital Strategy Social Media Nonprofit 234

Nonprofits Source

MARCH 11, 2017

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent? Now the real work begins: Ranking your content.

Content 112

Content Donation Marketing Online 112

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofits Source

JANUARY 3, 2024

As you plan your fundraising activities, choose marketing strategies, and set your annual goals, reading up on the latest giving trends can help you align your approach with what’s going on in the wider nonprofit community. In particular, technology trends are bound to play a part in your organization’s digital marketing efforts.

Trend 52

Trend Marketing Technology Impact 52

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 77

Map Service Design Digital 77