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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
professionals

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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Take the Survey. ? How to Use the Data.

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Embracing AI: Opportunities and Challenges for Associations 

.orgSource

By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. This includes: Data entry and analysis : AI can automate the collection, processing, and reporting of data, minimizing human error and increasing efficiency.

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A Lightweight Framework for Building An Association Data Strategy

Association Analytics

In today’s world, there are plenty of tech options, processes, and formulas to implement and manage data. However, not all associations are at the same point in their data strategy journey. Together, we’ll explore how to implement this framework, step by step, so that your organization can move forward on your data strategy journey.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Why your association needs to adopt a data governance policy

Nimble AMS

Does your association have a data governance policy? In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one!

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