New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Regularly emailing unengaged contacts might lead to a “no harm, no foul” scenario of them tuning out appeals.
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