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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

When you want to contact your donors, chances are, you email them. Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder. Tip 5: Track and Tweak. And acknowledgement tracking?

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Lame spams of the day: 123Greetings

Robert Weiner

Thanks to our new tracking feature, you can now view all the ecards received by you in the last 14 days. Based on user feedback, 123Greetings.com has started 6 new pages with the best ecards in the Most Popular/ Most Viewed/ Highest Rated/ Latest Additions/ Popular Now and Always There Sections listed on the homepage. emeraldexpo2012.com/wp-content/plugins/akismet/greet.html.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Take them off your list if they don’t opt in again.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. By tracking what pages your constituents pay attention to on your website, you can send emails targeted to their interests. Take them off your list if they don’t opt in again.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.