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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Common Communication Channels for Nonprofits Email Marketing Email remains a powerful tool for reaching donors.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This data can help you better understand your customers and ensure they receive your marketing communications.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy. Ask for and append cell phone numbers.

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Your Giving Tuesday Campaign to get Donors Giving

Greater Giving

That means it’s time to get creative with your marketing strategies. If your organization is participating in GivingTuesday on November 29, 2022, you’re probably wondering how you can market the event to attract more donors and more money. Diversify Your Marketing Methods.

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Top 12 Features Membership Organizations & Associations Should Look for in a CRM

Nonprofit Tech for Good

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Divide Contacts Into Subsets. Another important way to make sure that everything has been customized to suit you is by dividing your contacts into subsets.