Nonprofit Tech for Good

APRIL 14, 2021

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. For Nonprofits Worldwide: 1.

Digital 344

Digital Report Fundraising Marketing 344

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 235

Marketing Fundraising Nonprofit Social Media 235

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

Trend 335

Trend Fundraising Digital Marketing 335

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Classy.org] 63% of nonprofits use personalization in their email marketing. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

email 236

email Statistics Marketing Nonprofit 236

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246

Marketing Analysis ROI Goal 246

Nonprofit Tech for Good

APRIL 5, 2019

The data can be used to help your organization craft your next online fundraising and marketing plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Published by Nonprofit Marketing Guide. Most of the reports listed are based on U.S. nonprofit research. Published by Classy.

Professional 250

Professional Report Fundraising NGO 250

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

Application 288

Application Marketing Nonprofit Tools 288

Nonprofit Tech for Good

OCTOBER 25, 2022

Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. Earn a Certificate in Social Media Marketing & Fundraising! At a cost of $13.99

Websites 354

Websites Action Test Social Media 354

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.

Strategy 52

Strategy Data Marketing Build 52

.orgSource

DECEMBER 17, 2024

Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Personal 221

Personal Associations Retention Analytics 221

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

NOVEMBER 25, 2020

As the shift to digital marketing and fundraising continues to rapidly increase in the nonprofit sector, it is inevitable that your nonprofit will need to invest in professional graphic design. Please contact Heather Mansfield with their name, a link to the portfolio/website, and their hourly rate. San Diego, CA.

Design 279

Design San Diego San Francisco Nonprofit 279

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

FEBRUARY 8, 2022

GivePanel empowers nonprofits to better use Facebook Fundraising Tools by providing an easy way to thank all fundraisers, collect contact details, and track results. Those who register and attend all three webinars in the series will earn a Certificate of Completion in Digital Marketing & Fundraising from Nonprofit Tech for Good.

Fundraising 330

Fundraising Tools United States Donation 330

Nonprofit Tech for Good

JUNE 12, 2020

By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. It skews your email marketing metrics. And the proof is in the email statistics.

email 345

email Donation Nonprofit Newsletter 345

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Ridiculous, right? Feel free to *borrow* because we can’t work with everyone.

Metrics 52

Metrics Marketing Social Media Analytics 52

Nonprofit Tech for Good

MARCH 14, 2023

Through their APIs , more than 200 websites that serve the nonprofit sector, such as Network for Good and Global Giving , use Candid in order to quickly validate a nonprofit’s legal status and contact information. To begin, sign up to update your nonprofit’s Candid profile.

Badge 339

Badge Charity Rate Program 339

Fast Company Tech

MARCH 25, 2025

The goal is to give potential customers a glimpse at how products work and ask basic questions at any time, without waiting for a human sales rep (though the agent gathers user contact information for a follow-up call). Image: Otter] The SDR Agent is already live on Otters website, demonstrating the companys own features.

Alexa 110

Alexa Knowledge Base Question Knowledge 110

Byte Technology

JUNE 17, 2021

For online marketers, there is customer behavior digital tracking. You will be unable to know their useful marketing data, gender, or age. Including Inquiry Form on Each Page : If you include an inquiry or “Contact us” form to the bottom of every page, you will receive thirty-three percent more inquiries.

Track 246

Track Digital Module Websites 246

The MatrixFiles

SEPTEMBER 27, 2021

Maybe I’m just a conference marketing geek, but I found the videos compelling and I wanted to watch them all! The QR code led me to a video from Teri, welcoming me to Nashville, inviting me to the pre-conference happy hour, sharing highlights for the next day, and providing me with contact information if I have questions.

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Conference Video Nashville Fun 246

sgEngage

JANUARY 14, 2025

In an unfolding emergency, work with your marketing team to create a FAQ page, providing at-a-glance answers to the questions you know supporters will be asking. A developing disaster is the time to call in favors, and coordinate with contacts locally, regionally, and far afield. Heres how fundraisers can help.

Disaster 94

Disaster Money Fundraising Los Angeles 94

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. To help your nonprofit understand which marketing metrics matter and why, this guide will explore four basic advertising key performance indicators. Why does it matter?

Metrics 117

Metrics Analytics Marketing Nonprofit 117

Nonprofit Tech for Good

FEBRUARY 11, 2022

Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. If you’d like to learn more about digital marketing strategies for your nonprofit organization, please contact us or send us a message at hello@happycog.com. ? About the Author.

Websites 331

Websites Work Nonprofit email 331

Byte Technology

APRIL 16, 2021

Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign. Filling out a contact form. Contact us today and relax. At Byte Technology , we have experts who are professionals at providing strategies that can increase your website conversions. What is Website Conversion?

Conversation 246

Conversation Rate Websites Social Media 246

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Divide Contacts Into Subsets. Another important way to make sure that everything has been customized to suit you is by dividing your contacts into subsets.

Associations 306

Associations Organization Software Examples 306

Association TV

NOVEMBER 30, 2021

Never fear, you can contact your doctor to discover new effective and convenient migraine treatment options. Allergan's objective in sponsoring this article is to prompt you, the reader, to contact your doctor about their product, BOTOX ® to treat your migraines. How sweet of them to let us know! That’s great!

Sponsor 276

Sponsor Content Audience Associations 276

Fast Company Tech

MARCH 17, 2025

ID verification is now available in 11 markets, including the U.S., In addition, the company is launching a new “Share Date” feature that lets users share details about their dates with selected contacts. Users can then filter profiles by both photo verification and ID verification.

Badge 94

Badge Mexico Profile Canada 94

Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

Tools 274

Tools Nonprofit Grant Websites 274

Nonprofit Tech for Good

FEBRUARY 18, 2022

From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet. For your first avatar-to-avatar contact, it’s recommended to visit Horizon Venues. Explore and have fun.

Avatar 352

Avatar Tips Nonprofit Profile 352

Nonprofit Tech for Good

APRIL 3, 2022

Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Go through your personal list of friends/contacts/followers on 1 or more social media platforms and commit to creating a list of (10, 50, or 100) people who you can reach out to about the organization’s CTAs. Cultivation.

Fundraising 358

Fundraising Donation Donor Social Media 358

Association TV

NOVEMBER 16, 2021

Calls to action (Buy Now, Contact Us, Learn More). You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. If you want to place your “contact us” email address on a page, make it make sense! Ambiguity. Being Boring.

Associations 295

Associations Search Contact Audience 295

The NonProfit Times

NOVEMBER 1, 2024

Williams explained that a Nashville performer who wanted to help raise money contacted local United Way officials who notified UWW. Williams contacted UWW board of trustees member Melissa C. Potter, executive director, Content for Change, Paramount Global, who then contacted the chief executives of Paramount and CBS.

Hurricane 69

Hurricane Nashville North Carolina Georgia 69