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A new app called Weavit wants to be a “Shazam for your thoughts” — that is, it wants to offer people a different way to quickly capture their thoughts in a note-taking tool with the press of a button, which are then matched to other content in a broader knowledge base.
Determine what you are trying to achieve, e.g., improve brand loyalty, increase donations, grow your contact database, etc. Here are some questions to answer when looking at forming a personalization plan: Why are you personalizing? Who are the audiences you are looking to target? Look at your data and use it to segment your audiences.
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