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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. So, how can you ensure your donor data is kept safe but keep your marketing plans well-informed? What is Privacy-First Marketing?

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Additionally, if your organization decides to partner with a vendor, identify their areas of expertise, security policies, and training or customer support programs before making the final call. Impactful multi-channel marketing. Here are a few advantages: Deepened donor connections. Improved staff collaboration.

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5 Expert Tips for a Successful Salesforce Migration

Saleforce Nonprofit

It is nonprofit technology for use cases like constituent management, fundraising, marketing and communications, and program management. This means that no matter what your role is in your organization, you can see a full view of information and interaction with every constituent. Product Marketing at Salesforce.org.

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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

Choose a board of directors A nonprofit’s board of directors is a governing body typically made up of unpaid volunteers who set policies, determine strategic priorities, and provide oversight. Describe how your nonprofit will handle a breach of the policy, such as disciplinary actions or removal of the individual from their position.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Run Agile sprints, marketing campaigns, and other initiatives to support your nonprofit’s goals. Software solutions keep the nonprofit sector in motion.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

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