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Leveraging AI for Personalized Member Engagement 

.orgSource

As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. Without it, interactions can feel impersonal and drive members away. Members expect personalized, meaningful interactions, and AI makes this level of engagement possible.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Observe.ai raises $125M, adding Zoom as an investor, to supercharge the contact center market

TechCrunch

Contact centers play a key part in call a company engages with customers, amounting to what is a $400 billion market globally. Its aim, said Swapnil Jain, the CEO of Observe.ai, is to target the “dreadful experiences” that tend to be the norm when it comes to contact center engagements.

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Building a Nonprofit Data Marketing Strategy Without Cookies

Nonprofits Source

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. You may also leverage data enrichment to update your first-party data, such as demographics and contact information.