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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Leveraging AI for Personalized Member Engagement 

.orgSource

As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. Without it, interactions can feel impersonal and drive members away. Members expect personalized, meaningful interactions, and AI makes this level of engagement possible.

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7 Key Lessons Learned from Virtual Fundraising Events in 2020

Nonprofit Tech for Good

By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. 5) Your Nonprofit Can Still Meaningfully Interact with Supporters. 6) Sponsors are Supporting Virtual Events.

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5 Oculus Quest Tips for Nonprofits New to the Metaverse

Nonprofit Tech for Good

From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet. For your first avatar-to-avatar contact, it’s recommended to visit Horizon Venues. Explore and have fun.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Create content that resembles the feeling of someone making eye contact with you in a crowded room. Be genuine in your interactions. Interact frequently with followers.