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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Characteristics of Plain Language.

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Understanding the New Vision + Vocabulary of Marketing Cloud

Cloud 4 Good

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement . Why the change?

Marketing 101
professionals

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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

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Conversational Marketing is the Norm, Not the Exception

Forum One

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors. Modernized communication.

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Conversational Marketing is the Norm, Not the Exception

Forum One

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors. Modernized communication.

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3 Ways to Improve Your Nonprofit Website’s Navigation

Nonprofits Source

After all, your website’s success as a digital marketing tool depends on how user-friendly it is to your visitors, whether they’re exploring your website on desktop or mobile. With more people using their phones to interact with their favorite causes, it’s critical that your navigation menu and website as a whole are mobile-optimized.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. It predicts outcomes and personalizes interactions with prospective donors. These include online donations, event attendance, and interactions.

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