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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. And if email preferences are not current in Salesforce, contacts may be sent the wrong email at the wrong time. And 2020 didn’t help. Stu Manewith.

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Are Multistep or Single-Step Donation Forms Better for Nonprofits?

Qgiv

That makes them ideal candidates for forms that ask users to: Sign up for newsletters or emails Download an asset Request information Submit requests for contact. Donation forms Event registration forms Volunteer profiles, emergency contacts, etc. Surveys Client questionnaires Any other long-format forms. How to run an A/B test.

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

If you sent post-event surveys to attendees, review that data as well. On your invitations, include contact info and a URL or QR code for your event microsite to bridge the gap between print and digital engagement. Pre-draft a quick survey to make this process easy after the event. Who did you invite?

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Feedback: Many virtual conference platforms offer features that allow for sending participants surveys both after specific sessions, as well as about the event as a whole. Alexa’s team reviews post-session and post-event feedback surveys from attendees to get direct insight into the attendees’ personal experiences.

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Why Segmentation Is So Important in Email Marketing

NetWits

Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. Next, Determine Who to Contact.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond).

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Survey Your List: Ask your subscribers which subject areas they are interested in reading about. Gather demographic info if you don’t already have it. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.