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How to Manage Google Ads Through a Website Relaunch or Redesign

Whole Whale

Checklist for Managing Google Ads through a Site Redesign or Relaunch As your site changes, your strategy for using the Google Ad Grant (or paid Google Ads) should change, too. Use Google Analytics to generate a list of all the Final URLs that are currently being used in your Google Ads account. Here’s how.

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Google Grant Application: A Nonprofit’s Guide to Applying

Nonprofits Source

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. How do Google Grants work?

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Help I Just Lost My Google Ad Grant

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: George Weiner from Whole Whale wrote this insightful piece about the Google Ad Grant program. Help I Just Lost My Google Ad Grant – Guest Post by George Weiner. The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help the organization apply for, qualify for, and manage its Google for Nonprofits.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’re a new organization without many resources or contacts, you may have more luck working first at the local level. Plan for when you’ll begin to contact volunteers, when you’ll reach out to the broader public, and when you want to accomplish your goal. Personalize your messages to every contact.

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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Maybe… never? How about your cookie consent banner? If so, you’re not alone.