A Twitter follower is worth $0.24
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 11, 2010
However, most of the donors were definitely social media contacts with whom I have had more in-depth conversations. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. Two donors were former colleagues who also have Twitter accounts. One donor was a friend of a friend.
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