Contact Generation Research Studies 
EveryAction
JUNE 21, 2023
For example, if you know which supporters interacted with your issue awareness campaign and learned about your work, you might then ask those specific supporters to contact their local library boards and express support for the drag story time bill currently in committee. GLAAD publishes studies on LGBTQ+ issues in media.
Connection Cafe
FEBRUARY 26, 2021
You can read the full Humanity & Inclusion case study here. But this article focuses on one key part of that campaign: How to use social media advertising to research the messaging that best engages your audience, especially potential donors or members. Do you even need user research? So, do you need user research?
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Whole Whale
MAY 2, 2024
This book draws on case studies from Donor’s Choose, DoSomething.org, Idealist.org, Move For Hunger, Women Deliver, The USO and decades of experience of running internship programs. They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report.
Nimble AMS
JUNE 15, 2022
According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. When you take the time to develop well-researched thought leadership content, you’ll boost organizational awareness and increase member retention. Meet with staff.
sgEngage
MARCH 11, 2024
AI tools enable major gift officers to do more with their time by minimizing administrative tasks, helping with research, and drafting communications. An integration with Momentum, for example, connects donor portfolios with automation and generative AI for email communications for Blackbaud Raiser’s Edge NXT® and Blackbaud CRM customers.
Allegiance Group
APRIL 15, 2024
When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Contact Us! Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. Research and exploration. Research and exploration.
Care2
DECEMBER 4, 2013
A couple of recent studies reveal some of these answers, but unfortunately they are contradictory. The Nonprofit Times cited a study during the 14 th Annual Symposium for Nonprofit Professionals and Volunteers at the Axelson Center for Nonprofit Management that concluded that social media users are quite active with nonprofit organizations.
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