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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) By listening to your donors and continuously learning from their giving trends, you can make adjustments to your fundraising strategy in real time to increase your campaign’s revenue.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Provides an opportunity to contact every person browsing your site. Custom Facebook Audiences.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list. Develop an acquisition strategy for your top one or two social media channels. Every social media site uses algorithms to determine what content is displayed on a user’s feed.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Use bright colors to help your post stand out from others on the feed.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Is it time to take a step back and reevaluate your communication strategy? Test your subject lines. You’ll put your contact information, social media links, and, of course, your unsubscribe button. Is there an organization you could partner with, as Feeding America did with Mother Jones? So, what do you think?

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Four Strategies to Transform P2P Participants into Loyal Supporters You can build systems and processes from scratch to make it easier for P2P participants to become sustaining monthly donors. Explore identity and feelings : Use proposition testing; A/B test Facebook ads; conduct sentiment analysis.

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

For this post I used screencaps from Constant Contact: This is a great place to start because it shows the recipient that you already have an existing relationship with them because you know their name. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?”

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