You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving
Allegiance Group
AUGUST 21, 2024
For instance: Food banks tend to see success with campaigns at the end of the school year to help feed children in the summer. Use the remaining dollars to run evergreen fundraising ads, generate leads, and build brand awareness. Why would someone give you their contact information? So, make sure your objectives are clear.
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