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Optimizing an Email Campaign for Fundraising Effectiveness

Byte Technology

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support. Be personal in your greeting by using recipients first names.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

Cost: $100/month for 1,000 contacts to $800/month for 85,000 contacts. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. Cost: $39/month for 2,500 contacts to $149/month for 100,000 contacts. 1) Kindful :: kindful.com.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Why Email Marketing Software Doesn’t Cut It. So why are these findings troubling?

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Why Email Marketing Software Doesn’t Cut It. So why are these findings troubling?

ROI 28
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A Helpful (Unofficial) Digital Training Guide for New AmeriCorps Members

Whole Whale

So here is a 7 step road map to get started: Find and study the data Google Analytics for web traffic Email database CRM Donor database Other program/services data Course: Understanding Google Analytics. Are emails being sent? Are intake webforms working?