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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

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50+ Year End Fundraiser Email Subject Lines

CauseVox

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Here are seven excellent methods of increasing donor retention and how to automate them. Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6%

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Here’s what to do if you give your information to a scammer

Mashable Tech

That means blocking their phone number if it happened over a call or text and their email if it was done over email. If you paid with your credit card, debit card, or bank account If you used your real bank account, debit card, or credit card, the first step is contacting your financial institution.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” This means that email campaigns lacked creativity, personalization, and users felt like they were receiving a spammed message, not a message that was sent specifically for them.

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DuckDuckGo launches new Email Protection service to remove trackers

The Verge

DuckDuckGo is launching a new email privacy service meant to stop ad companies from spying on your inbox. The company’s new Email Protection feature gives users a free “@duck.com” email address, which will forward emails to your regular inbox after analyzing their contents for trackers and stripping any away.

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