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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. If you aren’t using pop-ups to get new email subscribers, you should give it a try right now.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. 1) Email Deliverability 101. Most sources agree that there are about 330 billion emails sent globally every single day, which comes out to 3.5 million emails per second. That is a LOT of email.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Email #1: Introduce the Campaign. Email #1: Introduce the Campaign. Provide a point of contact to answer any questions. Email #2: Follow Up With Unengaged Donors .

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Grow Your Email List.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).