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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. What are their demographics (age, gender, location, industry, interests)? The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Where did they come from?

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. Instagram doesn’t let you add links to post captions — meaning that users who click through will always go through the contact info on your page or a link in your bio.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Automation tools like HubSpot , Salesforce’s Marketing Cloud and Mailchimp Automation can help you engage with a wide range of contacts, from top-of-the-funnel unaware prospects to current and past donors. As site visitors become contacts, or contacts become leads, their relationship to your organization changes.

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3 Ways You Can Say “My CRM Is Effective”

TechImpact

You can customize your CRM to track how different individuals like to be contacted (email, phone, direct mail), or if those individuals like to only be contacted about a specific service or offering (events, volunteer opportunities, seminars), or even track what time of year they like to be contacted based on their past interactions.

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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. While it’s important to target your usual guest list, do not forget to contact participants from all past fundraising events and campaigns. 2) Select a site to host your auction.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

How often does a consumer like to be contacted? These are all examples of ways you can contact your donors. Generation demographic. Communication frequency. If they are receptive to weekly emails, do that. If they’re interacting with emails once per month, stick to that. Communication method. Direct mail. Phone calls.

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Demographic Appends: Does Your Nonprofit Need One?

Double the Donation

Collecting data is essential for being able to contact your supporters. One piece of basic but vital information is demographic data. From giving habits to communication preferences, every piece of data you gather about your donors can be leveraged to secure gifts, earn long-term support, and expand your donor base.