Care2

SEPTEMBER 18, 2007

Individual organizations still should conduct their own testing to determine which day of the week works best for them, but any test should consider Friday and Sunday as viable challengers. All Care2 terms of service and privacy policies apply. food for thought. All rights reserved.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

JUNE 16, 2009

However, it is worth testing a standard ask against a low-dollar ask – you need make sure the trade off of more low-dollar donors is worth the dip in your average gifts. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Quantifying those asks (e.g.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

SEPTEMBER 18, 2007

Mention a free service you offer or another campaign to learn about. You can also go even further by providing the reader a way to contact you. 3 Comments | by Share Article in Email Marketing Reader Comments (3) I just met with Eve Fox, VP of E-campaigns at M&R Strategic Services (www.mrss.com), on Friday.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 13, 2009

But recently Facebook invited people that I have had email contact with, but did not invite to Facebook, and unfortunately invited my next door neighbor, who is EXTREMELY paranoid about things like this, and very unkind and has made me miserable with her anger and negative energy. June 30, 2009 | Andi Copyright © 2008, Care2.com

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Facebook Social Media Advocacy Online 50

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

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Newsletter Social Media Advocacy Tips 51

Care2

NOVEMBER 26, 2007

First, converting someone who has found you and perhaps taken an action into someone you have permission to contact repeatedly. Test a soft ask in thank you email after someone subscribers or signs a petition. Test a combined email- direct mail effort. Try testing asking strings for different donor levels.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 31, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? So test, test and retest! But how soon, exactly? Will keep you posted.

Social Media 28

Social Media Advocacy Activism Active 28

Care2

MAY 29, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? So test, test and retest! But how soon, exactly? Will keep you posted.

Social Media 28

Social Media Advocacy Activism Active 28

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue! What does all of this data mean for nonprofits? Continue to embrace low dollar donors.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JANUARY 15, 2009

Or, was it because you use the product every day, were wowed by their customer service, or otherwise identify it as something other people should know about? While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com

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Social Media Campaign Advocacy Online 28

Care2

DECEMBER 4, 2007

Just testing all this stuff out in early 2007, it became clear to me just how important it is for an organization to have a full-time staff position whose role is to manage the groups presence in the various Web 2.0 Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JULY 26, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Email me (Justin at care2team.com) if youd like to help beta test it. I would love to run an anonymous analysis to come up with some benchmarks, so contact me if youre interested. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. The irony).

Social Network 74

Social Network ROI Social Media Network 74

ASU Lodestar Center

MAY 4, 2011

Right now, Charity Navigator is in the midst of beta testing CN2.0 , which is the first step beyond simple ratio analysis. But, as we discussed in class, measuring RESULTS – how effectively a nonprofit delivers their services – will be far more complex than growing and mowing an acre of hay.

Teach 90

Teach Ratio Student Classes 90

Care2

FEBRUARY 3, 2009

Because Google Grants can’t be used for direct advocacy, our standard “Contact your lawmakers about this issue today!!!”-style Its all about coming up with great ideas, and testing, testing, testing. And to echo the other commenters, a big Thank You to Google for the service.) All rights reserved.

Google 37

Google Grant Social Media Adwords 37

See3

OCTOBER 22, 2007

a blogger and consultant on blogger relations, added that your first contact with a blogger should not be an ask. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

America 40

America Social Media Myspace Second Life 40

Care2

NOVEMBER 6, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

Mail 28

Mail Social Media Online Fundraising 28

Care2

OCTOBER 22, 2008

After continuing, fill out your contact information and agree to the terms of service. Infuture posts, well show you how to define goals within GoogleAnalytics, use Google Website Optimizer to test and optimize yourdonation pages, and much, much more. May 23, 2009 | Francesco Copyright © 2008, Care2.com

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Analytics Google Track Social Media 38