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4 Ways Nonprofits Can Beat AI Blandification

Nonprofit Tech for Good

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods. This article focuses on the generative version.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. Open Data Project Language Sponsors.

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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. What was it like to co-write a book with your spouse?

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. Track email metrics to optimize your strategy. Evaluate which subject line leads to the most email opens.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. If not, then your social media strategy is missing something. Define Your Goals and Objectives. Create a Google Account and Set Up Google Alerts.

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Using a CMS to Make Your Website Social

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. A good CMS should also include a built-in Spam filter to keep obviously unrelated content from cluttering your comments sections. Download it for free at [LINK: [link] ] to learn more.

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So you want to get into online advocacy?

Care2

An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Get the full scoop on effective online advocacy from this white paper by PowerThru Consulting and Care2. Online Advocacy'