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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

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Technology Challenges Nonprofits Face

TechImpact

Image courtesy of Rensec IT Consulting. “Nonprofits tend to invest more in their missions and programs, and not necessarily in technology resources,” Anthony Pisapia, Director of Development and Programs for Tech Impact, explained. Pisapia adds, “At the end of the day, they just want something that works!

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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How Nonprofits Can Improve Their Email Deliverability

Tech Soup

This issue of email deliverability — the percentage of email that actually makes it into inboxes and not spam folders — is becoming a critical issue for nonprofits of all sizes. How Your Emails Become Spam. Email Deliverability Defined. Nonprofit staffers across the country are taking notice. Check out Informz.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account. You should also never automate content using these tools, or spam each community with the same message. However, if you do opt to use your Gmail e-mail account, protect it fiercely.

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Software to Build and Grow Your Nonprofit

Tech Soup

Plus: we also offer numerous free learning resources to help you better manage your staff, volunteers, and business consultants. This book features a chapter by TechSoup’s Elliot Harmon, and walks you through topics like fundraising, managing technology, marketing, finances, advocacy, and working with boards.