article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Organization: The Nature Conservancy. Are you tracking Return on Investment (ROI), and how? We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Organization Size: +1 million members, +3800 staff.

article thumbnail

Maximizing Impact and Visibility with Google Ad Grants for Nonprofit Growth

sgEngage

Google Ad Grant Success Stories We helped Nakawe Project a wildlife conservation nonprofitoptimize their Google Ad spend with targeted search campaigns focused on raising awareness and driving donations. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience. Click here to give.”

Grant 102
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. Facebook was an uncharted territory for the Ocean Conservancy. Easier said than done.

article thumbnail

5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

By keeping all the board materials on a Google Drive (or another cloud storage service), these documents – whether they are bylaws, budgets, minutes, agendas – will make it easier for board members to keep track of documents, and not risk losing them when a board member’s computer crashes, or someone unexpectedly resigns.

Google 304
article thumbnail

Social media platforms reportedly lost nearly $10 billion thanks to Apple's App Tracking Transparency policy

TechSpot

Facebook warned that Apple's App Tracking Transparency (ATT) policies that give users control over how their data is collected would spell catastrophe for its developers and advertisers. It "conservatively" estimated a 50-percent drop in revenue from its Audience Network platform.

Policy 110
article thumbnail

Unlocking the power of data for wildlife conservation: An alliance between EarthRanger and Tableau Foundation

Tableau

Rhino subadults are a lot like human teenagers: tracking and predicting their behavior can be difficult. It took one presentation of that map from Tableau with EarthRanger data and everyone knew where to look,” said Ed Sayer, the program manager at Frankfurt Zoological Society’s North Luangwa Conservation Programme. Kristin Adderson.

article thumbnail

Conservative pranksters face $5 million proposed fine over robocalls

The Verge

On Tuesday, the Federal Communications Commission proposed an over $5 million fine against conspiracy theorists and conservative activists John Burkman and Jacob Wohl for making hundreds of robocalls spreading 2020 election misinformation. Photo by Chris Welch / The Verge.