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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

For example, the Nature Conservancy uses a maroon top bar to send visitors prompted by TV ads to their monthly giving donation page. At a cost of $13.99 a month, MailMunch is an exceptional value for adding top bars and other CTAs to your website. See also OptinMonster. Top bars can also be links to pages on your website.

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What Apple is doing with 25,000 acres of former cattle pastures in Brazil

Fast Company Tech

The environmental group Conservation International is working on the project with an unlikely set of partners: a forestry company and the tech giant Apple. Some critics argue that eucalyptus overuses groundwater, but Conservation International says that’s often caused by poor management. It’s also quickly disappearing.

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Every time you chew gum, you’re filling your mouth with plastic

Fast Company Tech

By some estimates , Americans average one to three pieces a day, but looking at a conservative amount, if someone chewed 160 to 180 small sticks of gum a year, the researchers estimated that could lead to them ingesting 30,000 microplastics. After 8 minutes, 94% of the plastic particles collected during the tests had been released.

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Twitter’s research shows that its algorithm favors conservative views

The Verge

In 2020, Twitter began testing a feature that warns users when they’re about to post a rude reply , and just this year, Twitter started piloting a message that appears when it thinks you’re getting into a heated Twitter fight. Some users even change their country to Germany on Twitter to prevent Nazi imagery from appearing on the platform.

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Nature Conservancy Instagram Contest and Other Examples

Beth's Blog: How Nonprofits Can Use Social Media

One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. A methodology for experimenting, piloting, and ultimately adopting new channels. 4) Rinse, Repeat, Leverage.

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Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection

Beth's Blog: How Nonprofits Can Use Social Media

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. She initiated a discussion about how to test some of Shirky's ideas.

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3 ways to keep your clothes from shedding plastic on Earth Day and every day

Fast Company Tech

Start by changing habits The easiest solution is to wash clothes less often, making for less of the friction that breaks fibers apart, said Anja Brandon, director of plastics policy at Ocean Conservancy. Samsung Electronics collaborated with Patagonia and the global conservation organization Ocean Wise to launch one in 2023.