Conservancy Metrics ROI Test 
Nonprofits Source
APRIL 19, 2017
Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” From an economic standpoint, the potential ROI is amazing.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2012
Upwell is a pilot project, testing the waters to transform the ocean conversation. The mission of Upwell is to condition the climate for change in marine conservation, and ready people to take action. This bold project is incubated by Ocean Conservancy , and made possible by grants from the Waitt Foundation and other donors.
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Bloomerang
JANUARY 22, 2024
the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” They can ensure you’re using the tools to their fullest extent to enhance your ROI. In the U.S.,
Achieve
JULY 14, 2022
The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Let’s say your nonprofit specializes in wildlife conservation and you want to grow your donor base. Email 4: Give insight into the day-to-day costs of conservation and invite your subscribers to donate or set up a recurring gift.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2008
Jonathon Colman is the Associate Director of Digital Marketing for The Nature Conservancy, where he works on a team that is charged with the strategic marketing and promotion of The Conservancy's primary web site, nature.org. Social Media tools during your time with The Nature Conservancy. What metrics?
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