Neon CRM

SEPTEMBER 1, 2023

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​ Perhaps they’ve set a funding goal that is a bit too conservative, given your donor’s average lifetime value and the number of recurring donors your organization has.

Guide 52

Guide Business Support Metrics 52

Nonprofits Source

SEPTEMBER 25, 2023

More volunteer sign-ups. Certain corporate giving programs like volunteer grants encourage employees to volunteer with nonprofits. As a result, nonprofits not only earn money from the volunteer grants but also gain a new base of dedicated volunteers. Volunteer grants function very similarly to matching gifts.

Giving 52

Giving Guide Grant Gift 52

Top Nonprofits

MARCH 16, 2022

For instance, if your mission has to do with environmental conservation, you may choose green as one brand color. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. For instance, large text should have at least a 3:1 contrast ratio.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

Ratio 52

Ratio Fundraising Metrics Raise 52

Nonprofits Source

NOVEMBER 21, 2022

Attracting donors and volunteers to your website, increasing conversions, and enhancing supporter communications are a few to keep in mind. If a supporter researches volunteer opportunities for a wildlife conservation organization, they will be directed to a relevant landing page on your site. Website Engagement.

Grant 97

Grant Nonprofit Digital Metrics 97