[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy
Nonprofit Tech for Good
DECEMBER 13, 2010
Organization: The Nature Conservancy. I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders. Organization Size: +1 million members, +3800 staff.
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