Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
Trying to provide all the proper links and information within our microsite and Facebook application proved too cumbersome, and so we chose to go with a user flow that included a pledge, followed up with an e-mail offering all the details and links to get the precise information needed for a participant’s location. What are your KPIs?
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