Nonprofit Tech for Good

JANUARY 19, 2024

So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.” Anchor text is the clickable words in a hyperlink, and it’s vital for both user experience and SEO. 2) Anchor text While you might hear “Ahoy!”

Action 252

Action Practice Tips Seattle 252

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” If there’s one thing in marketing that will never go out of style, it’s a personalized experience. Live Chat Support. Result: 45% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Instead, create different versions for different user journeys, like The Nature Conservancy has done. If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Instead, create different versions for different user journeys, like The Nature Conservancy has done. If you can get alignment from your team, I’d also recommend A/B testing different versions of donation page copy.

Donation 41

Donation Question Effective Test 41

Connection Cafe

APRIL 1, 2014

The point is that there is tremendous opportunity for nonprofits to adopt similar principles – Design a website experience that delivers on the purpose of your nonprofit. It may sounds easy – but the creation of a simple and usable user experience is one of the hardest things to do. Ocean Conservancy. Google’s Purpose.

Google 54

Google Websites Nonprofit Blackbaud 54