EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. Resist that temptation!

Lesson 52

Lesson North America New York Kentucky 52

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Their donation page uses powerful language that matches their brand, includes both the “we” and the “you,” and explains what your gift will accomplish. Action Item #3. Resist the easy path of having a one-and-only donation page.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Their donation page uses powerful language that matches their brand, includes both the “we” and the “you,” and explains what your gift will accomplish. Action Item #3. Resist the easy path of having a one-and-only donation page.

Donation 41

Donation Question Effective Test 41