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Citizen Tech: Social Media in Disaster Response

Amy Sample Ward

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. This proved to the Ushahidi team that their tool would be valuable to communities around the world. Another example of indirect content is that of social networks.

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Webinar: Converting Prospects to Multichannel Gold

Care2

can dramatically improve response rates. He learned private sector database marketing techniques at Capital One, where he managed marketing and business development teams in both online and direct mail divisions. Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net.