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Justin developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. In addition to Social Change Anytime Everywhere , Amy is co-author of Social by Social : A handbook in using social technologies for social impact.
The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. See case studies and data on what’s working and what’s not.
Source: Casa Congo, School for Conservation). Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Need some inspiration? Source: Neverthirst, Workout For Water).
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