Key Findings from the 2022 Blackbaud Target Analytics donorCentrics Sustainer Summit
sgEngage
APRIL 8, 2022
This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. A more reliable year to year comparison might be for donors acquired as sustainers via digital channels. For these donors, 13th month retention rates were high and stable at 68%.
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