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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

sgEngage

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 118
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Looking Past Vanity Metrics to Actionable Analytics

Forum One

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Getting, shall we say obsessed, with this number may lead to inaccurate or incomplete comparisons.

Metrics 40
professionals

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5 Web Reports Every Nonprofit Should Know

NetWits

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits.

Web 251
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Quantum Metric raises $200M, now valued at over $1B, for its digital product design platform

TechCrunch

With more customers using sites and apps to interact with a business, if something is broken or just isn’t working that well, you can lose them much more easily than in the past in physical spaces, when store assistants might help, or the customer might simply get distracted and interested by another product.

Metrics 103
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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169
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How Nonprofits Can Tell Powerful Stories Through Data Visualization 

Allegiance Group

Add in news sites, cat videos, promo emails, memes, and podcasts, and you quickly understand why organizations struggle to attract attention. AARPs data set presented an interesting information design challenge: the numbers and percentages for the various metrics didnt use a consistent scale.

Story 52
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Checkout.com’s new president is bullish on US expansion, says she ‘welcomes’ comparisons to Stripe

TechCrunch

It lets you process payments directly on your site or in your app, but you can also rely on hosted payment pages, create payment links, etc. We also asked how she felt about the comparisons to Stripe…and her answer may surprise you. Can you share revenue/growth metrics (YoY)? What do you think of comparisons to Stripe?