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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

sgEngage

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 119
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5 Web Reports Every Nonprofit Should Know

NetWits

- Although a great report in itself, I suggest opening the date range filter to include “past comparison,&# for year to year comparison (if you have previous year’s data). Use this comparison to survey peaks and valleys of traffic. Also, Google defaults to the most recent month’s worth of data.

Web 251
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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

Analytics 169
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46 Ideas To Better Use GA4 for Nonprofits

Whole Whale

Donation Tracking & Optimization Volunteer Management Mission Impact Content Campaign Performance Stakeholder Journey Analysis Technical Performance Community Building Geographic Impact Board Reporting Email Campaign Performance Regional Geographic Analysis Seasonal Performance Analysis Donation Tracking & Optimization Track donation funnel (..)

Ideas 52
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Event Management Software for Nonprofits: 23 Top Solutions

Bloomerang

Effective features of this event management software include: Simple event registration. Qgiv simplifies event registration, reporting, and guest management to help plan and execute fulfilling, engaging experiences. Stand-out features: Registration pages for free and paid events. Price: Free to download, use, and share.

Software 103
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Donor Management Software: Buyer’s Guide + 16 Top Solutions

Bloomerang

Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics. Your dashboard can provide insight into your most important fundraising metrics. This will help you make direct comparisons after you’ve received a demo of each. Marketing solutions.

Donor 117
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23 Top Virtual Fundraising Ideas

CauseVox

We typically see organizations that do peer-to-peer fundraising not only help create a sense of community, but they also raise about 2x as much in comparison to other digital fundraising initiatives. Have them keep track of their miles using this Activity Metric or Strava. Crowdfunding.

Virtual 98